[Central Retail] E-commerce Manager

• Collaborate with Marketing team for in-depth market & competitors research to assist winning strategy development.
• Build annual business plan with detailed budget for different ecommerce platforms
• Develop O2O strategic plan to constantly optimize traffic acquisition, conversion rate and  CLV (Customer lifetime value) over certain periods.
• Develop digital plan and manage the execution to ensure cost effective and commercial goals of paid ads & SEO campaigns.
• Lead the designing process of Automation Marketing flow and optimize conversion rate at each touchpoint  
• Design and optimize UX/ UI according to customers’ insight and brand guideline
• Constantly evaluation to identify potential and risk to proactively take actions on adjustment
• Ensure effective SEO & paid ads by constantly updating, sharing guideline & policies with all stakeholders and overseeing the collaboration between team members and Marketing team in producing brand & product contents.
• Work with agencies to develop SEO strategic plan (Keyword strategy & Link building strategy) to secure top position in Google search’s result
• Develop related policies consisting of but not limited to: Exchange & Refund Policy, Delivery Policy, Privacy Policy…
• Ensure current top payment methods are applicable to enhance user experience and conversion
• Ensure all websites are legally registered with Ministry of Industry and Trade
• Act as a key contact to work with Technical team/ vendor for all request from all internal departments, especially for sales/ orders/ inventory report extracting and product uploading/ listing…
• Oversee the collaboration between team members and Merchandise team to ensure stock level at different ecommerce platforms.
• Manage delivery agencies to achieve service level agreement & enhance customers experience.
• Conduct training to Operation team to fulfill orders at different ecommerce platforms
• Build and maintain excellent collaboration with affiliates, such as: AccessTrade, MasOffer, Adflex…
• Build all related processes to ensure effective execution and collaboration
• Ensue to recruit right team members in corresponding to business goals within budget. Build development plan for individual member with clear coaching and training plan.
• Build and manage report systems to assist decision making process and strategy adjustment if necessary
• Build and maintain good & professional relationship with all internal & external stakeholders
• Ensure to achieve business goals within prescribed budget
• Other assignments from Line Manager

Functional knowledge & experience:

• Experience at developing & managing execution of business plan, digital plan for different Ecommere platforms
• Excellent at operating Ecommerce business including of: website, market place, mobile app...
• Master of tracking tools (Google Analytic, Google Search Console, Heatmap…) and deep understanding of SEO, paid ads (FB, Google, Tiktok, Zalo, SEM on market place…) and CDP platforms (Insider/ Tresure Data/ Moengage…)
• Education: Bachelor and above in Marketing/ Business
• Experience: Minimum 5 years of experience as Ecom Manager - preferable with Health & Beauty & Non-food background/ Category management from well known Market Places, such as: Shopee, Lazada...
• Language:  Advance English in writing and speaking
• Office skills: Proficient in MS office
• Attitude:

          + Hard working, Integrity, Creative, Can do attitude, Highly adaptive

          + Resourceful and able to work under high pressure

          + A great team member but able to work independently if required