Customers
• Understand local market, our consumers, specifically business customers and their business needs, and use this knowledge to improve our customers’ shopping experience.
• Always look at our store through the eyes of customers and spend part of working time on the shop floor. Use this opportunity to talk to customers and colleagues, giving input and encouraging feedback on how we can make shopping easy, convenient, and successful for our business customers.
• Use knowledge of customers, market, and the competition, and work together with colleagues, local marketing, and matrix partner to secure an offer appropriate for our local market in all media.
• Actively work at building long-lasting relationships with the local business community in order to increase their awareness of how the Come Home offer can meet their furnishing needs.
• Ensure co-workers are available and actively offer assistance when customers need more help, advice by ensuring we maximize the effectiveness of our Come Home BUSINESS consultants.
• Know about all the services offered in our store and use this knowledge to help customers make informed choices, which results in a better shopping experience for them. Responsible for the implementation and communication of services specifically aimed at supporting the shopping needs of business customers.
• Have confidence and want to listen to customers who have a complaint. Use knowledge of both the product and how the Come Home organization works to offer informed solutions that ensure customers leave the store with a positive impression.
• Ensure store is a safe and secure environment at all times for visitors and co-workers.
Commercial/Business:
Overall objective is to grow sales and sustain long term profitability. Do this by:
• Knowing local market potential and cooperate with the store team, marketing, and other stakeholders to plan and implement commercial activities that will attract and convert more business visitors to customers. Ensure we maximize the use of all external and internal media and activities to become the first choice for furnishing solutions in the local Business community.
• Ensuring all co-workers in the store understand the specific needs of the Come Home BUSINESS customer and the Come Home offer provided for them, and familiar with what services we offer through Come Home BUSINESS.
• Taking fast action on commercial opportunities; acting on customer feedback, as well as competition, supply and performance analysis.
• Working with customer relations and operations on service execution supporting the business shopping experience, including supporting Product development, Merchandise & Logistic team in forecasting of sales volumes that will be driven through the warehouse.
• Analyzing the results of media and (store) activities aimed at business customers against stated objectives. I do this to learn what has worked and what has not. Use this information to plan future activities and to share our learning with Shared Service colleagues.
• Networking between stores to share good examples and successes, as well as participating in national projects to generate best practice examples.
• Ensuring that all actions are aligned with our objectives of becoming the leader in a better life at home and work and growing with sustained profitability.
Language: Ability to read and understand written English and speak a good level of English Good analytical and numerical skills. Ability to communicate confidently and clearly in English.
Office skills: Computer literate/ Computer proficient.
Other skills:
- Interest in people’s everyday life at home and work and home furnishing in general. Interest in the specific needs of business customers.
- Experience of actively selling through understanding your customers and their needs
- Experience of setting and implementing action plans, as well as setting and following up on goals. Ability to set expectations, provide clear direction, and follow-up
- Ability to quickly develop in-depth knowledge of local market conditions and competitive environments. Experience of taking commercial decisions based on local market information
- Ability to engage a receiver and create passion for our goal. Ability to adjust the style of communication to get the message across to the receiver.
- Considered decision-maker with good problem-solving experience.
- Ability to prioritize and organize work in order to make the most efficient use of resources available.
- Self-starting, self-reliant and motivated with a proven ability to work as part of a team as well as independently. Ability to manage a horizontal business in store.
- Capability and interest in representing the Come Home organization externally and being an ambassador for the Come Home Brand.
- Able to develop a team, preferably gained in a retail environment. Proven record of consistently meeting agreed budgets and goals.
- Ability to recognize potential improvements and influence key stakeholders to bring about such improvements.
- Ability to stimulate healthy competition.
- Proven ability to understand the cause and effect of decisions, apply creativity and innovation to reach best results for customers and the Come Home Brand
- “Entrepreneur” with the ability to mobilize the store organization and influence other stakeholders in the Shared service organization. Also, able to manage a variety of activities parallel.